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Mitsubishi: Electriphobia

Cure yourself.

Editor's Pick

John St. and Mitsubishi tap into customers' fear of using electric cars (mostly because they don't understand them) with a new, quirky site. 'Electriphobia' is a stylishly designed web site where you can find the answers to your (sometimes silly) questions, then watch fellow electriphobes 'cure' themselves, as well as track their own progress towards being free of this terrible disease.

The site was created in partnership with Hard/Soft Citizen and The Secret Location and shills the Mitsubishi i-MiEV.

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About

Credits
Date
Apr 17, 2012
Agency:
john st Toronto
Client:
Mitsubishi
Category
Latest Creativity News on Ad Age

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