Creativity

Mitsubishi: Future

Something special, back from the future

Published on Mar 13, 2012

Editor's Pick

Back to the Future makes a repeat advertising appearance in this spot out of Brazilian agency Africa, promoting the Mitsubishi Lancer. In the spot directed by Hungry Man's Carlao Busato and featuring actual footage from the original film, Doc Brown's dog Einstein makes his trip to the future, and returns, with some surprising changes.

Last year, Nike and Wieden + Kennedy Portland tapped Doc Brown and recreated pretty much the same scene from the 1985 film for its Back 4 The Future effort.

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About

Credits

Date
Mar 13, 2012
Agency:
Africa
Client:
Mitsubishi
VP/Creative:
Sergio Gordilho
VP/Creative:
Flavio Waiteman
VP/Creative:
Humberto Fernandez
VP/Creative:
Rafael Pitanguy
Director:
Carlao Busato
Production Company:
Hungry Man Brazil
Creative:
Humberto Fernandez
Creative:
Rafael Pitanguy
Creative:
Erico Braga
Creative:
Alexandre Abu
Agency Production:
Oswaldo Zanetti
Agency Production:
Vanila Fernandes
Managing Partner:
Alex Mehedff
Exec Producer:
Alex Mehedff
Exec Producer:
Rodrigo Castello
DP:
Ted Abel
Head of Production:
Renata Oliveira
Post Production Supervisor:
Rodrigo Oliveira
Editor:
Carlao Busato
Editor:
Lucas Aires
Editor:
Andre Mello
Post Production 3D:
Atomo VFX

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