Mitsubishi: No Photoshop - Print
No need for retouch.
Published on Nov 07, 2011
Editor's Pick
Sao Paolo agency Africa Advertising created a print campaign for the Mitsubishi Triton 2012 that makes a virtue of the fact it's done without Photoshop retouching.
The ad, designed to show that the Triton is tough enough to cope with an road or off-road, conditions, carries a QR code that, when scanned, takes the viewer to a short 'behind the scenes' film about how the ad was photographed.
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About
Credits
- Date
- Nov 07, 2011
- Agency:
- Africa
- Creative Team:
- Humberto Fernandez
- Client:
- Mitsubishi Brazil
- Creative Team:
- Rafael Pitanguy
- Creative Team:
- Erico Braga
- Creative Team:
- Alexandre Fabricio
- Creative Director:
- Sergio Gordilho
- Creative Director:
- Flavio Waiteman
- Photographer:
- Mauricio Nahas
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