Creativity

Pampered Pooches Get Muddy in Mitsubishi Ads Aimed At Women

Brand targets a female audience in Brazilian campaign

Published on Jun 13, 2013

Editor's Pick

These Mitsubishi 4X4 ads by Agencia Africa, Brazil, are aimed at a female audience. Instead of the usual macho off-road message of 4x4 advertising, the print campaign, for the Pajero four wheel drive model, show pampered pooches showered with mud, having gone along for the ride. The strapline is "When Luxury Meets 4X4".

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About

Credits

Date
Jun 13, 2013
Agency:
Africa
Client:
Mitsubishi
Executive Creative Director:
Sergio Gordilho
Creative Director:
Sergio Gordilho
Creative Director:
Waldemar Franca
Creative Director:
Carlos Fonseca
Copywriter:
Carlos Fonseca
Art Director:
Waldemar Franca
Print Production:
Carla Lustosa
Print Production:
Edson Harada
Art Buyer:
Carmen Castillo
Photographer:
Marcos Mendes

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