Mitsubishi Kept Pizzas Safe in Snowy Boston During the Super Bowl

Teamed Up With Pizzeria to Provide an Outlander for Deliveries

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Mitsubishi didn't advertise in the Super Bowl this year. But it did get involved in the action, by teaming up with a Boston pizzeria to "protect" its pies from snowy conditions as a driver delivered them during the game. The brand equipped DaCoopas Pizza & Subs with a 2015 Outlander GT and filmed delivery driver John Francis as he took pies across the city, tweeting during the game with the hashtag #ProtectThePie. 180 L.A. created the campaign, and film.

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Feb 04, 2015
180 Los Angeles
Production Company:
m ss ng p eces
Tucker Walsh
Executive Producer:
Ari Kuschnir
Executive Producer:
Kate Oppenheim
Executive Producer:
Brian Walsh
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