Creativity

Mitsubishi: Ride the Storm

Chasing weather.

Published on Feb 08, 2012

Editor's Pick

To promote Mitsubishi's all wheel control, the team at 180LA chased a storm for five days in December, across six states and a few thousand miles. The result was this: A film to promote the car that can almost double as a documentary. Shot by Emmett and Brendan Malloy, with a member of Mitsubishi's social media team who updated the world on the team's whereabouts through social media. Accompanying the film is a Web site that chronicles the adventure, done out of Possible Worldwide. Powerful, and frightening - it gets the message across.

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About

Credits

Date
Feb 08, 2012
Agency:
180LA
Client:
Mitsubishi
ECD:
William Gelner
CD:
Gavin Milner
CD:
Grant Holland
CW:
Dave Horton
AD:
Matthew Woodhams-Roberts
Head of Production/Managing Partner:
Peter Cline
Producer:
David Emery
Production Company:
HSI Productions
Director:
The Malloys
DP:
Giles Dunning
EP:
Kim Dellara
Editorial Company:
180 LA
Editor:
Dave Groseclose
Colorist:
Beau Leon
Transfer Facility:
New Hat
Online:
Big Block
Recording Studio:
Eleven Sound
Final Mix:
Eleven Sound
Mixer:
Scott Burns
Assistant Mixer:
AJ Murillo
EP:
DJ Fox
Music Company:
Extreme Music
EVP, EV Operations, Sales Strategy and Corp Planning:
Masatoshi Hasegawa
Director of Advertising:
Francine Harsini
Manager of Advertising:
Matt Mendez

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