Creativity

Mitsubishi: Unpretentious App

Who's your most pretentious Facebook friend?

Published on Sep 04, 2012

Editor's Pick

Mitsubishi wants to show that its Outlander Sport is not a pretentious brand. So together with 180 LA, it has built an app that identifies your most pretentious Facebook friends' posts, and visually destroys them.

The Unpretentious Facebook App analyzes the content from on all of your friends' Facebook pages to determine your most pretentious friend, whether it's someone who checks into expensive restaurants or just shows off about their kids. It then creates a shareable video that shows the Outlander Sport crashing through visuals of the the pretentious posts. The campaign also includes TV and point of purchase.

However, you'd better hope your pretentious friend has a good sense of humor because, like the recent Facebook app Unbaby Me, which removes pictures of babies from people's Facebook pages, Mitsubishi's app has the potential to offend, as well as entertain, your friends.

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About

Credits

Date
Sep 04, 2012
Agency:
180 LA
Client:
Mitsubishi
ECD:
William Gelner
CD:
Grant Holland
CD:
Gavin Milner
CW:
Kevin Steele
Art Director:
Beth Fujiura
Head of Production/Managing Partner:
Peter Cline
Senior Broadcast Producer:
David Emery
Senior Interactive Producer:
Christopher Neff
Live Action/Digital Production Co:
Tool of North America
Director:
Erich Joiner
DP:
Mark Plummer
EP:
Brian Latt
EP:
Dustin Callif
EP:
Oliver Fuselier
Line Producer:
Kelly Christensen
Digital Producer/Creative:
Sasha Koehn
ACD/Art Director:
Renato Braga
Editorial Company:
Brickyard VFX
Editor:
Lance Pereira
EP:
Jeff Blodgett
Producer:
Linda Jackson
Assistant Editor:
Jeff Hayford
Lead VFX Artist/Colorist:
Mandy Sorenson
Transfer Facility:
Brickyard VFX
Online:
Brickyard VFX
Recording Studio:
Eleven Sound
Final Mix:
Eleven Sound
Mixer:
Scott Burns
Asst. Mixer:
AJ Murillo
EP:
DJ Fox
Music Company:
Mophonics
CD:
Steph Altman
EP:
Michael Frick
Producer:
Josh Marcy

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