Creativity

This Insane Mitsubishi Truck Ad Is Like 'Mad Max' Meets 'Lord of the Rings'

Spot Depicts the Most Epic Battle in History

By Alexandra Jardine. Published on Oct 11, 2016

Editor's Pick

Mitsubshi is promoting its L200 Triton Sport 4x4 in Brazil with a campaign that positions the vehicle as the "most badass truck in history," and to do so, it made a spot depicting what's meant to be the craziest, most epic battle of all time.

The ad, by Africa, is titled "Watermopylaegrad," the idea being that the battle seen here eclipses Waterloo, Thermopylae and Stalingrad. Imagine "Mad Max" meets 'Lord of the Rings" as fur-clad Viking types, leather-masked road warriors, cowboys, bow-wielding tribesman, army choppers and tanks all do their best to take down the truck. It can't be beaten. Directed by Vellas, from Saigon, it's great fun and will definitely get the "badass" message across.

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Credits

Date
Oct 11, 2016
Agency:
Africa
Chief Creative Officer:
Sergio Gordilho
Client:
Mitsubishi
Executive Creative Director:
Eco Moliterno
Executive Creative Director:
Rafael Pitanguy
Creative Director:
Alexandre "Nego Lee" Popoviski
Creative Director:
Paulo Junger
Creative Team:
Raphael Quatrocci
Creative Team:
Guilherme Ache
Creative Team:
Edson Rosa
Creative Team:
Gustavo Nardini
Production:
Rodrigo Ferrari
Production:
Patricia Melito
Production:
Mariana Hermeto
Client Services:
Celina Esteves
Client Services:
Carolina Barreto
Client Services:
Carolina Pires
Planning:
Rodrigo Maroni
Planning:
Marcia Neri
Planning:
Aldo Pini
Planning:
Vitor Amos
Planning:
Fabiana Andreoli
Media:
Luiz Fernando Vieira
Media:
Rodrigo Famelli
Media:
Rodrigo Rodrigues
Media:
Caio Lima
Production Company:
Saigon
Director:
Vellas
Director of Photography:
Pierre Kerchove
Art Director:
Marcelo Reginato
Executive Producer:
Marcelo Altschuler
Production Coordinator:
Carol Pessini
Editing:
Rami d'Aguiar
Post Producer:
Fabio Abreu
Post Production Coordinator:
Virgini Fares
Post Production:
Nash Production
CG Direction/Motion Design:
Cirilo Ulisses Bonazzi
Sound Design:
Big Foote Music
Sound Producer:
Chris Jordão
Voiceover:
Ithamar Lembo
Client Approval:
Robert Rittscher
Client Approval:
Fernando Julianelli
Client Approval:
Leticia Mesquita
Client Approval:
Marcelo Benaci

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