Creativity

Mitsubishi: Welcome to the New Normal

Redefining Normal, Illinois.

Published on Oct 10, 2011

Editor's Pick

Normal, Illinois, has had a long relationship with Mitsubishi. The Midwestern town has been the site of a manufacturing facility for many years. To launch the new electric 2012 Mitsubishi i next month, 180 LA is transforming this sleepy little town into EVTown, USA.

One thousand of the fuel-efficient vehicles will be made available to Normal residents, with Mitsubishi also putting up charging stations. "Normal EVTown is a community that is embracing new technology in an environmentally sound way," said mayor Chris Koos, who came up with the idea after visiting Mitsubishi executives. "It is a way of imaging the future and Normal is that future."

An accompanying TV and digital campaign positions Mitsubishi as a "likable" car and chronicles the journey of transforming Normal into something completely new.

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Credits

Date
Oct 10, 2011
Agency:
180 LA
Client:
Mitsubishi
Executive Creative Director:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Copywriter:
Michael Burdick
Art Director:
Michael Bokman
Head of Production:
Peter Cline
Managing Partner:
Peter Cline
Producer:
David Emery
Production Company:
Tool of North America
Director:
Matt Ogens
Director of Photography:
Antonio Calvache
Managing Director:
Brian Latt
Executive Producer:
Oliver Fuselier
Producer:
Kelly Christensen
Stylist:
Annie Bloom
Casting Company:
Claire Simon Casting
Casting Director:
Amy Newbold
Editorial:
Beast Editorial
Editor:
Charlie Lee
Executive Producer:
Sybil McCarthy
Assistant Editor:
Chancler Haynes
Colorist:
Bob Festa
Transfer Facility:
NEW HAT
Online/VFX:
Method
Recording Studio:
Eleven Sound
Mixer:
Jeff Payne
Assistant Mixer:
Ben Freer
Executive Producer:
DJ Fox-Engstrom
Music Company:
Mophonics
Creative Director:
Steph Altman
Executive Producer:
Michael Frick
Producer:
Shelley Altman

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