Creativity

Mitsubishi: World's Most Dangerous Road - Behind the Scenes

A test drive on the 'road of death'.

Published on May 11, 2011

Editor's Pick

Dubbed ' the world's most dangerous road', the Yungas Road in Bolivia is the focus of Mitsubishi's latest campaign from 180 LA (whose previous work includes a virtual test drive for the Outlander).

This time, Mitsubishi takes its Outlander and Outlander Sport cars for a test drive on the notorious mountain road in the Andes, which is narrow with sheer drops and difficult weather conditions, claiming up to 300 lives a year. The campaign includes television as well as a digital element where viewers can participate in a 360 degree view test drive. There will also be social media, including a dedicated Facebook page.

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About

Credits

Date
May 11, 2011
Agency:
180 LA
Client:
Mitsubishi
Exec. Creative Director:
William Gelner
Creative Director:
Gavin Milner
Creative Director:
Grant Holland
Copywriter:
Mike Burdick
Art Direction:
Mike Bokman
Head of Production/Managing Partner:
Peter Cline
Producer:
Cherie Appleby
Group Account Director:
Amy Call
Account Director:
Sandy Song
TV Production Company:
Boxer
Production Company:
Artistas Latinos
Director:
Jordan Valenti
Director (Behind the Scenes):
Johanan Benavides
Head Of Production:
John Quinn
Executive Producer:
Beth George
Editorial:
Beast Editorial
Editor:
Igor Kovalik
Editor (behind the scenes):
Adam Svatek
Executive Producer:
Sybil McCarthy
Producer:
Joanna Hall
Assistant Editor:
Seema Naik

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