MIX FM: Mix Against AIDS

Share without realizing.

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For World AIDS day, Brazilian radio station Mix FM and agency Que posted two sexy viral videos (one for men and one for women) on the brand's Facebook page, which, when viewed, would be shared on the viewer's profile automatically, without their permission. A message pointed out that the viral was like HIV - ie. you get distracted and share it without realizing - together with a message about condom use. The video was eventually blocked by Facebook - but not before it had received 6000 views in six hours.

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About

Credits
Date
Mar 27, 2012
Agency:
Que
CD:
Eduardo Almeida
Client:
MIX FM
AD:
Luke Buled
CW:
Milena Zindeluk
Planner:
Luren Alves
Planner:
Bruno Altieri
Media:
Fatima Rendeiro
Media:
Mario Raposo
Media:
Rafael Machado
Media:
Moraes Elaine
Media:
Caroline Hildebrandt
Media:
Camilla Araujo
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