For World AIDS day, Brazilian radio station Mix FM and agency Que posted two sexy viral videos (one for men and one for women) on the brand's Facebook page, which, when viewed, would be shared on the viewer's profile automatically, without their permission. A message pointed out that the viral was like HIV - ie. you get distracted and share it without realizing - together with a message about condom use. The video was eventually blocked by Facebook - but not before it had received 6000 views in six hours.
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