Mizone: Zone Lab

Music to work out by.

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Australian sports drink brand Mizone Formulated Sports Water worked with agency The Hallway, Sydney, on a project designed to create music to put athletes 'in the zone'. The brand worked with four different recording artists, four athletes and an Olympic sports psychologist to conduct experiments to create the music. Consumers can download the music for free from Mizone's Facebook page as well as viewing the videos of how it was created and the 'science' behind it.

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About

Credits
Date
Feb 07, 2012
Agency:
The Hallway
CD/CW:
Simon Lee
Client:
Mizone
AD:
Dave Lidster
TV Producer:
Bianca Baroni
Head Planner:
Jules Hall
GAD:
Victoria Austin
Head of Digital:
Brad Bennett
Production Company:
Photoplay Films
Director:
Scott Otto Anderson
Producer:
Oliver Lawrance
Client:
Frucor
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