Australian sports drink brand Mizone Formulated Sports Water worked with agency The Hallway, Sydney, on a project designed to create music to put athletes 'in the zone'. The brand worked with four different recording artists, four athletes and an Olympic sports psychologist to conduct experiments to create the music. Consumers can download the music for free from Mizone's Facebook page as well as viewing the videos of how it was created and the 'science' behind it.
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