Mizuno: If Einstein Ran - Engineer

Einstein solves the theorem of running.

Published on

Editor's Pick

Mizuno Running uses Albert Einstein to promote its new running shoe. Part of a seven-figure integrated campaign is a parallax interactive website, "IfEinsteinRan.com," which offers videos and truths about the company's running ideology. The website also has a two-part video where Einstein tries to solve the mystery (it's mathematics!) of the ultimate run. The second part shows him solving the riddle, producing Mizuno's "theorem" -- (R+Id+E) for the perfect run.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 21, 2011
Leader Enterprises
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age