Mizuno Pays Tribute to Brazil's Athletic Garbage Collectors

Sneaker Brand Donated Shoes to These 'Invisible Runners'

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In this film from Brazil, sneaker brand Mizuno presents us with an interesting fact -- Sao Paulo's garbage collectors can run up to 20 kilometers per day. The brand decided to celebrate these "unseen marathon runners" by giving them brand new sneakers for Christmas, as seen here. However, the film isn't just a (late) festive ad, it's one that celebrates a whole way of life as it follows the garbage trucks through the streets of Sao Paulo. F/Nazca Saatchi & Saatchi created the ad, which was directed by Fabricio Brambatti of Urso Morto and will run on social channels.

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About

Credits
Date
Jan 20, 2015
Agency:
F/Nazca Saatchi & Saatchi
Client:
Mizuno
Executive Creative Director:
Fabio Fernandes
Executive Creative Director:
Eduardo Lima
Creative Director:
Pedro Prado
Creative Director:
Rodrigo Castellari
Creative:
Rodrigo Visconti
Creative:
Pedro Hefs
Media:
Fabio Freitas
Media:
Mauricio Almeida
Media:
Luana Gallizzi
Media:
Henrique Fogaca
Media:
Gabriela Guedes
Planner:
Jose Porto
Planner:
Andre Foresti
Planner:
Danilo Lima
Planner:
Gabriela Sanchez
Planner:
Flavia Nogueira
Agency Producer:
Victor Alloza
Agency Producer:
Renato Chabuh
Agency Producer:
Gisele Campos
Agency Producer:
Maira Massullo
Agency Producer:
Rafael Paes
Production Company:
Urso Morto
Director:
Fabricio Brambatti
Executive Producer:
Fabricio Brambatti
Casting:
Gustavo Tranquilin
Post Production:
Raphael Enes
Sound House:
Paulo Akio
Producer:
Paulo Vicente
DOP:
Gabriel Bianchini
Client Supervisor:
Marcio Utsch
Client Supervisor:
Rui Porto
Client Supervisor:
Fernando Beer
Client Supervisor:
Rogerio Barenco
Client Supervisor:
Mariana Pires
Client Supervisor:
Tereza Amorim

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