Latest Wearable Tech: Tailoring with a Hidden Credit Card

Tailor MJ Bale Partnered with Visa and Heritage Bank in Australia

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From Australia comes the latest example of Wearable Tech; tailor M.J. Bale has partnered with Heritage Bank and Visa to create a suit with a contactless payment chip and antenna fused into the sleeve. The project, developed by Whybin/TBWA, is being promoted as a way of giving men the ability to pay "invisibly" for their purchases, just like world leaders or celebrities. The contactless technology is linked to an online Heritage Bank Prepaid account, allowing the wearer to check the balance and top up their suit on the go. They can use it wherever Visa's payWave system is accepted.

Several protopye suits (which are made from 100% Superfine Australian Merino Wool) are being trialled by "VIP" M.J. Bale customers and influencers. One of the suits will be sold in the firm's Westfield Sydney store and another auctioned online by Heritage bank, with all proceeds going to the charity 4 ASD Kids

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About

Credits
Date
Apr 23, 2014
Agency:
Whybin/TBWA Sydney
Client:
MJ Bale/Visa/Heritage Bank
Tags
Category
Industry
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