Babe Ruth returned for the World Series -- or at least his voice did, in a new ad.
The former New York Yankees slugger, who died in 1948, narrates a new ad by Major League Baseball called "Ruth: The Joy of Playing Ball" that aired during game three of the series between the New York Mets and the Kansas City Royals. The voiceover, from a Yankee Stadium speech he gave in 1947 during "Babe Ruth Day," is set to modern footage showing pros practicing as well as regular people playing ball -- including plenty of kids.
"The spot is designed to showcase the love of the game at all levels," said an MLB spokesman. The agency is Anomaly.
This article originally appeared on Adage.com.