Creativity

Poop Goes On A Road Trip In Dutch Campaign Highlighting Colon Cancer

Ad Serves As Warning That Your Poop May Come Back To Haunt You

Published on Mar 17, 2014

Editor's Pick

How to get across the message that to be aware of the symptoms of colon cancer, you have to check your poop? Dutch non-profit MLD Stichting (Digestive Dieseases Foundation) and Cheel Amsterdam take a piece of poop on a road trip in this hilarious campaign. From the moment the poop plops out of a sewage pipe it's clearly trying to reach somewhere -- but where? We follow it on its trip across countryside and cities (surviving dogs, a cyclist and someone who helpfully puts it in the trash) until it reaches its final destination: turning up on the doorstep of its owner to tell him something.

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About

Credits

Date
Mar 17, 2014
Agency:
Cheel Amsterdam
Client:
MLD Stichting

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