Poop Goes On A Road Trip In Dutch Campaign Highlighting Colon Cancer

Ad Serves As Warning That Your Poop May Come Back To Haunt You

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How to get across the message that to be aware of the symptoms of colon cancer, you have to check your poop? Dutch non-profit MLD Stichting (Digestive Dieseases Foundation) and Cheel Amsterdam take a piece of poop on a road trip in this hilarious campaign. From the moment the poop plops out of a sewage pipe it's clearly trying to reach somewhere -- but where? We follow it on its trip across countryside and cities (surviving dogs, a cyclist and someone who helpfully puts it in the trash) until it reaches its final destination: turning up on the doorstep of its owner to tell him something.
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Mar 17, 2014
Cheel Amsterdam
MLD Stichting
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