Creativity

Brown M&M Meets Geico's Gecko (and Camel) in Co-Branded Spot

BBDO New York Consulted with The Martin Agency on the Spot

Published on Mar 04, 2014

Editor's Pick

First, Geico's green gecko hung out with the Pillsbury Doughboy at an airport. Now, he's assessing the insurability of another brand character -- the sassy M&M, Ms. Brown. In an ad created by BBDO New York, M&Ms' agency, Ms. Brown is seen demanding insurance protection, just in case she gets eaten up. There's even a reference to Geico's "15 minutes" tagline.

Unfortunately, the gecko turns her down, so she walks out of the office peeved and out of sorts -- too much to even appreciate the "Hump Day" camel, who she refers to as "hump boy." The ad will debut, as expected, on a Wednesday.

Read more at AdAge.com.

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About

Credits

Date
Mar 04, 2014
Agency:
BBDO New York
CCO Worldwide:
David Lubars
Client:
M&Ms
SVP, Exec. Creative Director:
Tim Bayne
SVP, Exec. Creative Director:
Lauren Connolly
Senior Art Director:
Eduardo Petersen
Senior Copywriter:
Christopher Cannon
Senior Producer:
Regina Iannuzzi
Producer:
Sofia Doktori
Exec. Music Producer:
Melissa Chester
Production Company:
Traktor
Director:
Traktor
Head of Production:
Rani Melendez
Visual Effects House:
Framestore
VFX Supervisor:
David Hulin
Executive Producer:
James Razzall
Senior Producer:
Graham Dunglinson
CG Supervisor:
James Dick
Lighting Lead:
John Montefusco
Animation Lead:
Jim Hundertmark
Animation:
Shayne Ryan
Compositing Lead:
Sharon Marcussen
Producer:
Raven Sia
Visual Effects:
The Mill
Producer:
Colin Blaney
Edit House:
PS260
Editor:
Maury Loeb
Editor:
Ned Borgman
Assistant Editor:
Matt Posey
Assistant Editor:
Colin Edelman
Senior Producer:
Laura Patterson
Final Mix/Sound Design:
Frank Venderosa (Nutmeg)

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