Remix 'Candyman' to Celebrate 75 Years of M&Ms

Zedd and Aloe Blacc Record New Version of Sammy Davis Jr.'s Hit Song

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M&Ms is 75 years old, and to celebrate, the chocolate candy brand is running a campaign that centers around a new recording of Sammy Davis Jr's "The Candy Man."

Producer/EDM artist Zedd and singer Aloe Blacc have teamed up to record a modern interpretation of the 1972 hit. "Candyman" is accompanied by a video in which the artists feature alongside some of M&Ms' candy characters from its long-running campaign by BBDO. The video, directed by Swedish directing collective StyleWar and premiered on Monday during the season premiere of The Voice on NBC and the song will be available on iTunes and Spotify.

The campaign will also include a dedicated webpage where fans can remix their own version of the song and share on their social pages.

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About

Credits
Date
Mar 02, 2016
Agency:
BBDO
CCO Worldwide:
David Lubars
Client:
M&Ms
CCO New York:
Greg Hahn
ECD:
Tim Bayne
Group Executive Producer:
Amy Wertheimer
Producer:
Annie Dietz
Executive Music Producer:
Melissa Chester
Art Director:
Kelly Saucier
Writer:
Casey Vagianos
Business Manager:
Paul Cisco
Managing Director:
Kirsten Flanik
Global Account Director:
Susannah Keller
Account Director:
Phil Brolly
Account Manager:
Courtney Jones
Assistant Account Executive:
Crystal Lee
Group Planning Director:
Annemarie Norris
Senior Planner:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Celebrity Talent, Intellectual Property, Music Rights Acquisition:
Brad Sheehan, The Marketing Arm
Production Company:
Smuggler
Director:
Stylewar
EP:
Allison Kunzman
Line Producer:
Brian Etting
DOP:
Chris Soos
Editorial:
Arcade Edit
Editor:
Jen Dean
EP:
Sila Soyer
Producer:
Fanny Cruz
Assistant Editor:
Dan Gutterman
Assistant Editor:
Andrew Balasia
Telecine Company:
Company 3
Telecine Artist:
Tim Masick
Producer:
Rochelle Brown
Finishing, Graphic Design and VFX:
House Special
Conform Artist:
Rex
Lead CG Artist:
Kirk Kelley
Producer:
Zilpha Yost
Producer:
Julie Ragland
Producer:
Natali Torres
Mix & Record Company:
Sound Lounge
Engineer:
Tom Jucarone
Producer:
Kate Albers

See more credits

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