Peanut M&M Is In Danger In Candy Brand's Super Bowl Spot

BBDO Ad Is Part Of Mars 'Year Of The Peanut' Campaign

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For this year's Super Bowl ad, M&Ms is putting the spotlight on its peanut variety, featuring the character called Yellow, who first debuted in 1954 but has typically taken a supporting role to the Red character. The spot, out of BBDO, revolves around a mysterious delivery of Yellow in the trunk of a car to snow-bound gothic mansion. His captor -- looking and sounding like a member of the Russian mafia -- expains in sinister tones just exactly what he wants to do with his favorite candy. That would be...chop it up and sprinkle it on ice-cream.
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Jan 29, 2014
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