Promoting the candy brand's "Speck-tacular Eggs" line, the site lets you go on an Easter Egg hunt to find sixteen of said items and PIN codes to accumulate points that could win you a trip to New York, Las Vegas or Orlando. Along with the hunt itself, there are also four games to play including hopscotch, memory, word search and boat race. If contestants win, they can add to their score, which is being tallied on a leaderboard.
There are also four secret websites hidden throughout the Join the Hunt destination containing additional eggs and PIN codes. You can paste the PIN codes back on the main site, submit and add even more to your score.