M&M's: Join the Hunt

Proximity and Firstborn have launched the web component of a Canadian campaign for M&M's called "Join the Hunt."

Promoting the candy brand's "Speck-tacular Eggs" line, the site lets you go on an East

Published on

Editor's Pick
Proximity and Firstborn have launched the web component of a Canadian campaign for M&M's called "Join the Hunt."

Promoting the candy brand's "Speck-tacular Eggs" line, the site lets you go on an Easter Egg hunt to find sixteen of said items and PIN codes to accumulate points that could win you a trip to New York, Las Vegas or Orlando. Along with the hunt itself, there are also four games to play including hopscotch, memory, word search and boat race.  If contestants win, they can add to their score, which is being tallied on a leaderboard.

There are also four secret websites hidden throughout the Join the Hunt destination containing additional eggs and PIN codes. You can paste the PIN codes back on the main site, submit and add even more to your score.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 10, 2009
Client:
Mars
Agency:
Proximity Canada
Creative Director:
John Gagne
ACD/Copywriter:
Jon Webber
Project Manager:
Kristie Filippopoulos
Project Manager:
Amber Richardson
AD/Flash Developer:
Firstborn Firstborn
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age