Creativity

M&M's: Join the Hunt

Proximity and Firstborn have launched the web component of a Canadian campaign for M&M's called "Join the Hunt."

Promoting the candy brand's "Speck-tacular Eggs" line, the site lets you go on an East

Published on Mar 10, 2009

Editor's Pick

Proximity and Firstborn have launched the web component of a Canadian campaign for M&M's called "Join the Hunt."

Promoting the candy brand's "Speck-tacular Eggs" line, the site lets you go on an Easter Egg hunt to find sixteen of said items and PIN codes to accumulate points that could win you a trip to New York, Las Vegas or Orlando. Along with the hunt itself, there are also four games to play including hopscotch, memory, word search and boat race. If contestants win, they can add to their score, which is being tallied on a leaderboard.

There are also four secret websites hidden throughout the Join the Hunt destination containing additional eggs and PIN codes. You can paste the PIN codes back on the main site, submit and add even more to your score.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 10, 2009
Client:
Mars
Agency:
Proximity Canada
Creative Director:
John Gagne
ACD/Copywriter:
Jon Webber
Project Manager:
Kristie Filippopoulos
Project Manager:
Amber Richardson
AD/Flash Developer:
Firstborn Firstborn

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.