Creativity

M&Ms: Love Ballad -- Super Bowl XLVII

Not that.

Published on Jan 31, 2013

Editor's Pick

Ever wondered what an M&M wouldn't stoop to--especially if it's for Glee's Naya Rivera? Our chocolate protagonist covers the Meatloaf classic "I'd Do Anything For Love (But I Won't Do That)" and undergoes serious confectionary torture in the brand's Super Bowl spot out of BBDO, directed by Traktor.

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Credits

Date
Jan 31, 2013
Agency:
BBDO New York
Chief Creative Officer:
David Lubars
Client:
M&Ms
Executive Creative Director:
Tim Bayne
Executive Creative Director:
Lauren Connolly
Senior Art Director:
Eduardo Petersen
Senior Copywriter:
Christopher Cannon
Executive Producer:
Chris Lenz
Assistant Producer:
Patrick Smith
Executive Music Producer:
Melissa Chester
Senior Account Director:
Susannah Keller
Account Director:
Amanda Cruz
Account Manager:
Nicola Aniades
Account Executive:
Tani Nelson
Production Company:
Traktor
Director:
Traktor
Executive Producer:
Richard Ulfvengren
Head of Production:
Rani Melendez
Editorial Company:
PS260
Editor:
Maury Loeb
Producer:
Laura Patterson
Executive Producer:
Zarina Mak
Animation:
LAIKA/house
Animation Director:
Kirk Kelley
Producer:
Zilpha Yost
Color Grade:
CO3
Colorist:
Rob Sciarratta
Audio Post:
Sound Lounge
Sound Mixer:
Tom Jucarone
Music House:
emoto music
Arranger:
John Adair
Vocals:
Billy West

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