Creativity

Schwarzenegger + Villains + Explosions = Epic Super Bowl Ad

Latest Commercial for Machine Zone's Mobile Strike Has a Grand Hotel Lobby Turning Into a War Zone

By Simon Dumenco. Published on Feb 08, 2016

Editor's Pick

In this Super Bowl 50 commercial starring Arnold Schwarzenegger, the former governor of California takes on assorted foes in a grand hotel lobby that suddenly turns into a war zone. It's a scene worthy of, well, a Schwarzenegger action thriller, except this isn't a trailer for a Hollywood blockbuster -- it's another epic ad for Machine Zone's Mobile Strike, an iOS and Android milltary-strategy game. An operatic soundtrack, slow-motion fight sequences and twin explosions add to the sense of urgency leading up to a very familiar Austrian-accented voice-over that instructs us to "Download and play now!"

Schwarzenegger has been the frontman for Mobile Strike since the game's release in November.

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About

Credits

Date
Feb 08, 2016
Client:
Mobile Strike

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