Creativity

Mobilia Shopping Mall: Easier Parking

Change of direction.

Published on Nov 11, 2011

Editor's Pick

To promote free underground parking at a Swedish shopping mall, Halva Kungariket placed one car on top of another -- and left it there for the media and the public to jump on. Of course, blogs and social media picked it up, which was when the real message of the campaign was tacked onto the cars.

The real fun -- and creativity -- came when the cars were the victim's of some needless hooliganism.

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About

Credits

Date
Nov 11, 2011
Agency:
Halva Kungariket
Client:
Mobilia Shopping Mall
Creative Director:
Markus Lindsjo
Creative Director:
Gunnar Peterson
Art Director:
Markus Lindsjo
Copywriter:
Gunnar Peterson
Production:
Gustav Johansson
Production:
Tomas Nilsson
Production:
Martin Björnson
Photographer:
Markus Lindsjo
Picture:
Stefan Olsson

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