Home Gallery Video Mobilia Shopping Mall Easier Parking Mobilia Shopping Mall: Easier Parking Change of direction. Published on Nov 11, 2011 Editor's Pick To promote free underground parking at a Swedish shopping mall, Halva Kungariket placed one car on top of another -- and left it there for the media and the public to jump on. Of course, blogs and social media picked it up, which was when the real message of the campaign was tacked onto the cars. The real fun -- and creativity -- came when the cars were the victim's of some needless hooliganism. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 11, 2011Agency:Halva Kungariket Client:Mobilia Shopping MallCreative Director:Markus LindsjoCreative Director:Gunnar PetersonArt Director:Markus LindsjoCopywriter:Gunnar PetersonProduction:Gustav JohanssonProduction:Tomas NilssonProduction:Martin BjörnsonPhotographer:Markus LindsjoPicture:Stefan Olsson CategoryAmbient!Stunt Latest Creativity News on Ad Age Hey, Strange Creatures: Do We Have a Shop For You See the Finalists for Ad Age's Creativity Awards Miami-Based The Community Opens London Office Related work Amazon: The Grand Tour Giant Heads 37.5 Technology: Trump Bedding Stunt WorkinProgress Samsung: Gear S3 World Choir Cheil U.K.