How Many Trees Make a Forest? Retirees Ponder Life's Deep Questions in This Swiss Financial Campaign

Campaign for Mobiliar Implies They're Free From Financial Anxiety

By Alexandra Jardine. Published on Apr 14, 2017

Editor's Pick

In a financial campaign from Switzerland's Mobiliar, retirees are so secure and free from money worries they have time to ponder life's deep questions -- like how many trees make a forest, or whether fish get thirsty.

The ads, by Wirz BBDO, were directed by Jonathan Barber. According to the agency, the campaign aims to show "regular people doing regular things and feeling comfortable about it" -- and most importantly, not having any other concerns.

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Apr 14, 2017

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