Creativity

How to Turn Annoying Advertising Into Something Kind of Great

Tutorials Encourage Brazilians to Transform Campaign Sandwich Boards Into 'Political Furniture'

Published on Nov 03, 2014

Editor's Pick

Would you rather have an ad for a politician or a tasteful coffee table? Brazil has found a new use for political advertising after the country's contentious presidential election: "political furniture." Thousands of sandwich boards for various candidates were illegally placed along streets, and then abandoned. So Mobilize Brasil, a portal for content on sustainable urban mobility, teamed up with designer Mauricio Arruda to turn bad ads into useful household items. With creative support from JWT Brazil, tutorials were created on Mobilize Brasil's site with step-by-step explanations on how to use a few simple tools to transform political detritus into Ikea-like stools, coffee tables, towel racks and end tables.

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About

Credits

Date
Nov 03, 2014
Agency:
JWT - Brazil
Client:
Mobilize Brasil
Title:
Mobiliário Político
Product:
Projeto especial
Chief Creative Officer:
Ricardo John
Head of Art:
Fabio Simoes
Creative Director:
Mariana Borga
Copywriter:
Hiroito Takahashi
Art Director:
Marcelo Monzillo
Art Director:
Waldemar Cardozo
Digital Producer:
Rodrigo Alberini
Digital Producer:
Nathan Wang
Illustration:
IdeaFixa
Photography:
Lola Vianna
Production Company:
Estúdio Daloia
Sound Production Company:
Liquo
Digital Production Company:
Fillet
Planning:
Fernand Alphen
Product Designer:
Maurício Arruda Design

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