Moderna Museet: Ad Piece

Signed, Yoko.

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To promote the upcoming Yoko Ono exhibition at contemporary art museum Moderna Museet in Stockholm, TBWA Stockholm asked Yoko Ono herself to create an ad/an artwork called AD PIECE, to run in the Arts section of Sweden's largest newspaper, DN. To create extra interest, the agency got Ono to sign five copies of the ad in the newspaper before it went into distribution, making five subscribers of DN the owners of a signed piece by one of the world's most famous artists.

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Jun 05, 2012
TBWA - Stockholm
Moderna Museet
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