Moleskine Unveils New Visual Identity

Fluid design is adaptable and translatable

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Since 1997, Milan-based company, Moleskine, has been providing writers, artists and note-taking enthusiasts with its simple yet high-quality notebooks. To date, the company's logo had simply been its name in austere capitalized type. As of this month, however, Moleskine has revealed a new "visual identity" with the help of Milanese advertising and design agency, Achilli Ghizzardi Associati. The new monogram consists of nine modules, the first of which is the emphasized 'M' in the group's proprietary font (see in top right corner of image above, and in final image of the slideshow). The hope is that that fluid design will adaptable and translate well in upcoming multimedia campaigns and displays.

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Jun 25, 2013
Achilli Ghizzardi Associati
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