Creativity

Molson Canadian: 2005 Kelly Awards

Crispin Porter + Bogusky pulled a trophy trifecta at last week's Magazine Publishers of America Kelly Awards in New York, taking the $100,000 Grand Prize, the Gold Kelly and the Silver Kelly. The Grand Prize was awarded for the Molson "Tools&quo

Published on Jun 23, 2005

Editor's Pick

Crispin Porter + Bogusky pulled a trophy trifecta at last week's Magazine Publishers of America Kelly Awards in New York, taking the $100,000 Grand Prize, the Gold Kelly and the Silver Kelly. The Grand Prize was awarded for the Molson "Tools" campaign (seen here); the Gold went to the Molson "Fake Covers" campaign (also on AdCritic.com); and Mini's "Inserts" campaign took the Silver. According to the MPA, Molson's "Tools" campaign "aimed to spike purchase intent with magazines to build the social confidence of 21- to 25-year-old males. The result: purchase intent surged from 66% to 95%." Ironically, Molson is no longer a CP+B client. See www.magazine.org for complete results.

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Credits

Date
Jun 23, 2005
Client:
Molson
Executive Creative Director:
Alex Bogusky
Creative Director:
Bill Wright
Art Director:
Alex Burnard
Art Director:
Mike Del Marmol
Art Director:
John Parker
Copywriter:
Evan Fry
Copywriter:
Dave Schiff
Illustrator:
Pres Rodriguez
Photographer:
Sebastian Gray
Print Producer:
Brian McMillen
Art Producer:
Jessica Hoffman
Agency:
Crispin Porter + Bogusky

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