You Can Only Open This Molson Beer Fridge If You Know the Words to 'O Canada'

In Time for Canada Day, Rethink Gets Patriotic

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Molson and Rethink get really, really Canadian again, with a new stunt. This time, just in time for Canada Day, the agency has created a fridge that only opens if you sing the Canadian National Anthem. No flubbing allowed -- if you mess up the lyrics, the fridge buzzes.

Previously, the team created a beer fridge that could only be opened when a Canadian passport was scanned.

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About

Credits
Date
Jun 24, 2014
Agency:
Rethink
Client:
Molson Canadian
Creative Director:
Aaron Starkman
Creative Director:
Chris Staples
Creative Director:
Dre Labre
Creative Director:
Ian Grais
Associate Creative Director:
Mark Scott
Writer:
Aaron Starkman
Writer:
Mike Dubrick
Art Director:
Mark Scott
Art Director:
Joel Holtby
Agency Producer:
Monika Ghobrial
Director:
Jesse Blight
Director:
Janek Lowe
Director of Photography:
Jesse Blight
Editor:
Gerrit Van Dyke
Account Director:
Lynn Summers
Client:
Jeff Harrop
Client:
Chris Blackburn
Client:
Darren Quinton
Client:
Sadie McCann
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