Creativity

Molson Canadian: Gear up for Gold Facebook App

Host Olympics, become beer fan.

Published on Mar 02, 2010

Editor's Pick

Zig Toronto was able to help Molson Canadian become way more popular with this Facebook app, which allowed Canadians to change their profile pics to a personalized Team Canada jersey. Within days, the app helped boost Molson's Facebook fanbase from about 30,000 to more than 270,000 people, the second highest for a Canadian brand.

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About

Credits

Date
Mar 02, 2010
Agency:
zig
Chief Creative Officer:
Aaron Starkman
Client:
Molson Canadian
Art Director:
Spencer Black
Copywriter:
Scott MacGregor
Copywriter:
Neil Blewett
Planner:
Chris Hayes
Planner:
Doug Potwin
Project Manager:
Ashley Eaton
Project Manager:
Alexandra Ungureanu
Team Leader:
Natalie Calderon
Designer:
Dylan Royal
Development Lead:
Chris Czegel
Website Development:
Karl Pawolowicz
Website Development:
Joshua Ho
Website Development:
Waqar Ahmed
Information Architect:
Bo Zou
Quality Assurance:
Wendy Lee

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