Molson Canadian: Gear up for Gold Facebook App

Host Olympics, become beer fan.

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Editor's Pick

Zig Toronto was able to help Molson Canadian become way more popular with this Facebook app, which allowed Canadians to change their profile pics to a personalized Team Canada jersey. Within days, the app helped boost Molson's Facebook fanbase from about 30,000 to more than 270,000 people, the second highest for a Canadian brand.

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About

Credits
Date
Mar 02, 2010
Agency:
zig
Chief Creative Officer:
Aaron Starkman
Client:
Molson Canadian
Art Director:
Spencer Black
Copywriter:
Scott MacGregor
Copywriter:
Neil Blewett
Planner:
Chris Hayes
Planner:
Doug Potwin
Project Manager:
Ashley Eaton
Project Manager:
Alexandra Ungureanu
Team Leader:
Natalie Calderon
Designer:
Dylan Royal
Development Lead:
Chris Czegel
Website Development:
Karl Pawolowicz
Website Development:
Joshua Ho
Website Development:
Waqar Ahmed
Information Architect:
Bo Zou
Quality Assurance:
Wendy Lee
Category
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