Creativity

Molson Canadian: The Canadians

O Canadiana!

Published on Feb 11, 2013

Editor's Pick

Despite the fact that Molson is now owned by an American company, the brand continues its celebration of the Great White North, with this epic commercial created by Rethink and directed by Kim Geldenhuys. According to Rethink CD Aaron Starkman, the spot was inspired by his own experience at Cannes, when everytime he introduced himself as being Canadian, people would talk to him about other crazy, cool Canadians they have known in their lives. It's a fun watch, and a nice complement tothis goosebump-inducing, classic, "Joe," commercial, from the same brand.

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