Creativity

Molson Canadian: The Canadians

O Canadiana!

Published on Feb 11, 2013

Editor's Pick

Despite the fact that Molson is now owned by an American company, the brand continues its celebration of the Great White North, with this epic commercial created by Rethink and directed by Kim Geldenhuys. According to Rethink CD Aaron Starkman, the spot was inspired by his own experience at Cannes, when everytime he introduced himself as being Canadian, people would talk to him about other crazy, cool Canadians they have known in their lives. It's a fun watch, and a nice complement tothis goosebump-inducing, classic, "Joe," commercial, from the same brand.

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Credits

Date
Feb 11, 2013
Agency:
Rethink
Client:
Molson Canadian
Creative Director:
Aaron Starkman
Creative Director:
Dre Labre
Creative Director:
Chris Staples
Writer:
Aaron Starkman
Writer:
Mike Dubrick
Writer:
Dave Thronhill
Writer:
Matt Antonello
Art Director:
Vince Tassone
Art Director:
Christian Buer
Art Director:
Joel Holtby
Agency Producer:
Dave Medlock
Production Company:
Industry Films
Production Company:
Bob Industries
Production Company:
Egg Films
Director:
Kim Geldenhuys
Director of Photography:
Paul Gilpin
Executive Producer:
David Cranor
Executive Producer:
Kerry Hosford
Post Production:
Rooster Post Production
Editor:
Marc Langley
Assistant Editor:
Nick Greaves
Online:
Track & Field
Flame Artist:
Ernie Mordak
Flame Artist:
Andrew Rolfe
Music:
Grayson Matthews
Colorist:
Eric Whipp

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