Molson Canadian: True Canadian Taste

Toronto agency Zig is calling these Canadian billboards, which depict iconic national landscapes made of pints, bottles and cans, "Cheerscapes." Though the Great White North can't claim sole dibs on the&

Published on

Editor's Pick
Toronto agency Zig is calling these Canadian billboards, which depict iconic national landscapes made of pints, bottles and cans, "Cheerscapes." Though the Great White North can't claim sole dibs on the Aurora Borealis, the point is simply that Molson Canadian is living up to its name as "the Canadian beer, so it's only natural that it salutes and celebrates the country with these landscapes," says CD Martin Beauvais. "This beer is what a Canadian beer is all about. We need to convey that and say it loud." As for the geographic selection, the intent was to "cover the principal regions of Canada, from the Rockies to the Atlantic Coast, with some of our most memorable landscapes." Toronto is actually a cityscape, but it's happy hour in the CN Tower, so whatever.  
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 17, 2007
Client:
Molson Canadian
Agency:
Zig Toronto
Creative Director:
Martin Beauvais
Art Director:
Niall Kelly
Copywriter:
Geoff Morgan
Producer:
Heather Morton
Producer:
Jennifer Dark
Illustrator:
Taylor James
Retoucher:
Taylor James
Retoucher:
Jeremy Thompson
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age