Creativity

Molson Canadian: True Canadian Taste

Toronto agency Zig is calling these Canadian billboards, which depict iconic national landscapes made of pints, bottles and cans, "Cheerscapes." Though the Great White North can'tclaimsole dibs on the&

Published on Jul 17, 2007

Editor's Pick

Toronto agency Zig is calling these Canadian billboards, which depict iconic national landscapes made of pints, bottles and cans, "Cheerscapes." Though the Great White North can'tclaimsole dibs on theAurora Borealis,thepoint is simply that Molson Canadian is livingup to its name as "the Canadian beer, so it's only natural that it salutes and celebrates the country with these landscapes," says CD Martin Beauvais. "This beeris what a Canadian beer is all about. We need to convey that and say it loud." As for the geographic selection, the intent was to "cover the principal regions of Canada, from the Rockies to the Atlantic Coast, withsome of our most memorable landscapes."Toronto is actually a cityscape,but it's happy hour in the CN Tower, so whatever.

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About

Credits

Date
Jul 17, 2007
Client:
Molson Canadian
Agency:
Zig Toronto
Creative Director:
Martin Beauvais
Art Director:
Niall Kelly
Copywriter:
Geoff Morgan
Producer:
Heather Morton
Producer:
Jennifer Dark
Illustrator:
Taylor James
Retoucher:
Taylor James
Retoucher:
Jeremy Thompson

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