Creativity

Molson M: Paint with a Tweet

Twitter fuels a mural.

Published on May 01, 2012

Editor's Pick

Every time someone tweets #MolsonM_Art, artist KustaaSaksi will add to this Toronto mural commissioned by beer brand Molson M. The ultimate goal is an artwork that will include up to 20,000 Twitter handles, and a matching $1 donation for each tweet to the Canadian Art Foundation for the advancement of art in Canada. The social media meets art campaign is masterminded by BBDO Toronto.

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About

Credits

Date
May 01, 2012
Agency:
BBDO Toronto
Client:
Molson M
VP Marketing:
Jennifer Davidson
Senior Director:
David Bigioni
Senior Brand Manager:
Sonia Palazzo
Brand Manager:
Sonia Palazzo
VP/Associate Creative Director:
Deborah Prenger
VP/Associate Creative Director:
Nancy Crimi-Lamanna
Senior VP/Managing Director:
Lezlie Grossman
Vice President/Group Account Director:
Lorri MacDonald
Director of Print Production:
Kathie Hintsa
VP of Social Strategy:
David Jones
Digital Strategist:
Nicole Polivka
Artist:
Kustaa Saksi
Media Company:
MEC Montreal

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