Molson's Beer Fridge Returns -- and It's Going to Indonesia's Gili Islands

Rethink Follows up Passport Stunt With a Tale of Friendship

Published on

Editor's Pick

Earlier this year, Molson proved its Canadian heritage with beer fridge that could only be opened by scanning a Canadian passport -- a spot that was the second-most-viewed commercial in Canada.

Now, Rethink follows up that spot with a new 2:45 film set to air during the Canadian World Junion hockey tournament. "The Indonesia Project" this time goes a little emotional, featuring two friends surprising a third buddy, who happens to be a huge hockey fan -- and also live in the middle of nowhere, in the Gili Islands of Indonesia where there are no motorized vehicles. The friends journey over to South East Asia armed with the essentials: a satellite system to watch the Olympic Games, and a fridge of Molson.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Dec 19, 2013
Rethink Communications
Creative Director:
Aaron Starkman
Creative Director:
Chris Staples
Creative Director:
Dre Labre
Creative Director:
Ian Grais
Art Director:
Joel Holtby
Art Director:
Vince Tassone
Art Director:
Christian Buer
Mike Dubrick
Aaron Starkman
Matt Antonello
Dave Thornhill
Broadcast Producer:
Clair Galea
Post Production:
Rooster Post
Executive Producer:
Melissa Kahn
Marc Langley
Assistant Editor:
Nick Greaves
Post Production:
Fort York VFX
Music and Sound Design:
RMW Music
Prod. Co.:
Untitled Films
Tyler Williams
Lexy Kavluk
Line Production:
Tom Evelyn
John Houtman
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age