Creativity

Momfilter.com: The Log Off

Look, no training wheels mom! Mom?

Published on May 03, 2011

Editor's Pick

In the run up to Mother's Day, BFG 9000 launches this gentle reminder to social moms - don't forget quality time with the spawn in good old meatspace.

The video, which promoted TheLogoff, was created for Momfilter.com, a family-focused site launched by the founding editors of now-shuttered Cookie Magazine (other notable contributors to the site include Cynthia Rowley and commercials director Lisa Rubisch).

We're pretty sure that kids are at least as distracted by digital entertainment of various kinds, but the message is a worthwhile one - for any demographic.

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About

Credits

Date
May 03, 2011
Agency:
Barton F. Graf 9000 New York
Client:
Momfilter.com
Creative Director/Copywriter/Art Director:
Gerry Graf
Producer:
Winslow Dennis
Director:
Harold Einstein
Production Company:
Station Film
Executive Producer:
Steve Orent
Executive Producer:
Tom Rossano
Producer:
Eric Liney
Director of Photography:
Dante Spinotti
Editor:
Chuck Willis
Editorial:
Cutting Room
Color Correct:
Blase Theodore
Color Correct:
Light of Day
FX:
Light of Day
Mix:
Walter Bianco
Mix:
Cutting Room

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