MOMO: Interesting Awaits

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About

Description

Momo is China's leading location-based social app, kind of like a cross between Highlight and Tinder.

For its brand launch we did this location-aware film, encouraging people to step out of their comfort zone.

When played on your mobile, it recommends interesting people nearby, just like those you see inside the film.

This way, people get to experience the benefit of the Momo app first hand. Since launch, users have increased from 90 million to 190 million and counting.

Credits
Date
Oct 20, 2014
Agency:
Wieden + Kennedy Shanghai
Agency Producer:
Vivian Feng
Client:
MOMO
Developer:
Ashley Cheung
Tech Lead:
Victor Norgen
ECD:
Achilles Li
ECD:
Michael Simons
CD:
Raymond Chin
CD:
Jonathan Mo
CW:
Cook Xu
CW:
Nick Finney
AD:
Laura Potsic
Production:
Radical Media
Director:
Ralf Schmerberg
Editor:
Ben Tseng
Editor:
Fabrizio Rossetti
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