Wholesome Campaign Proves Powerful -- and Polarizing

Mondelez' Gary Osifchin says Honeymaid was "hitting a wall" in its efforts to find a fresh way to connect with parents.

Published on May 05, 2015

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now


May 05, 2015
Mondelez International

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.