Creativity

A 'Ring'-inspired Ghoul Enjoys Some Chocolate in Mondelez' Bizarre Ad

Samara Lookalike Learns About Sharing in Horror-Themed Spot

By Ann-Christine Diaz. Published on Jun 08, 2016

Editor's Pick

Wieden & Kennedy Sao Paulo and Hungry Man Director Carloa Busato bring a horrific twist to the candy ad in this spot for Mondelez candy bar Bis.

It stars a hair-covered ghoul who looks just like the creepy ghost Samara from "The Ring." She seems totally out of sorts as she scratches away at her sketchbook, and then a guy with a Bis candy bar shows up. He throws a piece of the chocolate at her, which helps to change her mood -- a bit.

The bizarre scenario is meant to illustrate how the candy bar is "made for sharing."

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About

Credits

Date
Jun 08, 2016
Agency:
Wieden + Kennedy - Sao Paulo
Client:
Mondelez
Executive Creative Director:
Renato Simões
Creative Director:
Marco Martins
Creative Director:
Octavio Schiavon
Copywriter:
Rafael Campello
Copywriter:
Otavio Schiavon
Art Director:
Renata El Dib
Art Director:
Marco Martins
Agency Producer:
Regiani Pettinelli
Agency Producer:
Ricardo Balbin
Account:
Tiago Lima
Account:
Camila Mello
Account:
Daniela Janecek
Planner:
Rodrigo Maroni
Planner:
Luana Azeredo
Planner:
Carolina Silva
Social Media:
Carolina Siper
Media:
Alexandre Ugadin
Media:
Rachid Antun
Client Approval:
Maximiliano Cardoso
Client Approval:
Diego Serantes
Client Approval:
Ana Sarrão
BI:
Paulo Os Vilarinho
BI:
Eliel Guilhen
BI:
Edson Luis
Production Company:
Hungry Man
Director:
Carlão Busato
Executive Producer:
Renata Correa
Executive Producer:
Rodrigo Castello
Managing Partner:
Alex Mehedff
Line Producer:
Filipe Francisquini
Director of Photography:
Lito Mendes da Rocha
Production Designer:
Marines Mencio
Post Coordinator:
Rodrigo Oliveira
Editor:
Rami D'Aguiar
Post Production Company:
Nash
Post Production Company:
Hungry Man
Finishing:
Marcos Camurati
Sound Company:
Big Foote BR
Soundtrack Composer:
Chris Jordão
Soundtrack Production:
Chris Jordão
Soundtrack:
Big Foote
Account:
Xanna D'Aguiar

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