Creativity

Viral Ad Stars Face Off in Epic Dance Contest for Moneysupermarket

Latest Spot Encourages You to Vote for Your Favorite

By Alexandra Jardine. Published on Apr 11, 2016

Editor's Pick

Moneysupermarket.com's TV campaign from Mother London has been a YouTube hit, and now the price comparison website is bringing back some of its stars to face off against each other in a talent competition.

The "You're So Moneysupermarket" campaign started with a twerking businessman in hotpants -- a film that garnered millions of online hits and struck a chord in British popular culture -- and evolved to include two further executions, with a pole-dancing builder and a body-popping bodyguard.

All three feature in the latest spot, in which they meet each other and repeat some of their dance moves in an underground parking lot to Fifth Harmony's "Worth It feat. Kid Ink." It was directed by Biscuit's Noam Murro.

The two-minute film ran during Saturday night's episode of "Britain's Got Talent," encouraging viewers to go online and vote for their favorite.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Apr 11, 2016
Agency:
Mother London
Client:
MoneySupermarket.com
Director:
Noam Murro
Production Company:
Biscuit

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.