Moneysupermarket.com's TV campaign from Mother London has been a YouTube hit, and now the price comparison website is bringing back some of its stars to face off against each other in a talent competition.
The "You're So Moneysupermarket" campaign started with a twerking businessman in hotpants -- a film that garnered millions of online hits and struck a chord in British popular culture -- and evolved to include two further executions, with a pole-dancing builder and a body-popping bodyguard.
All three feature in the latest spot, in which they meet each other and repeat some of their dance moves in an underground parking lot to Fifth Harmony's "Worth It feat. Kid Ink." It was directed by Biscuit's Noam Murro.
The two-minute film ran during Saturday night's episode of "Britain's Got Talent," encouraging viewers to go online and vote for their favorite.