Creativity

A Breakdancing Bodyguard Is Moneysupermarket's Latest Incredible Hero

Andreas Nilsson Directs Latest Ad for Price Comparison Website

By Alexandra Jardine. Published on Jan 07, 2016

Editor's Pick

Following its twerking office worker and pole-dancing builder, Moneysupermarket.com is back in another "epic" hero; this time it's a breakdancing bodyguard. He's getting ready for an appearance by an election candidate, but after hearing via his earpiece that he saved money with the insurance comparison website, he starts body popping like crazy to "Big Bad Wolf" by Duck Sauce. Of course, he completely steals the scene.

Agency Mother London enlisted Biscuit's Andreas Nilsson to direct the latest spot. The brand must be hoping to replicate the success of the twerking office worker spot, Epic Strut, which received over 2.6M YouTube views. The follow-up builder ad is listed on YouTube as having far fewer, however, at 187,407.

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About

Credits

Date
Jan 07, 2016
Agency:
Mother London
Client:
MoneySupermarket.com
Director:
Andreas Nilsson

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