Creativity

Monopoly: Be Careful Where You Land

How do you sell Hasbro's Monopoly in Singapore? With the high-stakes excitement of instant pauperism. "Anyone who's played this game will know how disastrous it can be to land on someone else's property," says TBWA/Singap

Published on Jan 22, 2007

Editor's Pick

How do you sell Hasbro's Monopoly in Singapore? With the high-stakes excitement of instant pauperism. "Anyone who's played this game will know how disastrous it can be to land on someone else's property," says TBWA/Singapore AD Aaron Phua. "As a matter of fact, one unfortunate move could be enough to drive you from riches to rags

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About

Credits

Date
Jan 22, 2007
Executive Creative Director:
Graham Kelly
Creative Director:
Mike Shackle
Creative Director:
John Sheterline
Art Director:
Aaron Phua
Art Director:
A.S. Anam
Copywriter:
Ed Cheong
Photographer:
Teo Chai Guan
Digital Artist/Illustrator:
Nelson Yu
Client:
Monopoly
Agency:
TBWA Singapore

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