Creativity

Monopoly: Save Your Token -- The Verdict

Someone's being put behind bars.

Published on Feb 06, 2013

Editor's Pick

First things first: Shoe is safe. After announcing a campaign where the public got to vote on which Monopoly token would be put in jail forever, and what would replace it, America's favorite board game has a verdict: Iron is out (take that, meaningless household chore-enabling tool) and cat is in. The latter doesn't surprise us, since we are talking about the Internet here.

After mid-February, when a limited edition Monopoly will arrive in Target, all ensuing editions will feature the cat -- and won't feature the doomed iron.

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About

Credits

Date
Feb 06, 2013
Client:
Monopoly

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