Monster's Latest Ad Puts a Giant Purple Twist on 'King Kong'

Matthijs Van Heijningen Directs Spot With Spectacular VFX

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A new spot from recruitment firm Monster.com puts a spin on "King Kong" in a scenario where a giant purple monster scoops a woman up from her office and deposits her in a better one.

The ad, by KBS, begins with the employee trying to talk to her male boss, who's simulatenously obnoxiously ignoring her while laughing on the phone and clicking his figures at her. Just then, the giant monster bursts in and grabs her. Scooping her up in his fist a la Fay Wray, he stomps through the streets of New York City, terrifying tourists and destroying buildings.

At one point he peeks through the window of another office, sees a boss shouting at his team, and growls at them threateningly. After getting caught in a fire escape and traversing railway lines, he climbs a skyscraper to smash into another firm, and puts her down. There, she delights at her new colleagues, smart new desk and light-filled office.

Matthijs Van Heijningen of MJZ directed the spot. The Mill provided the spectacular monster VFX and CGI. The company built a full muscle system under the monster's fur in order to simulate the weight in his body to heighten the level of realism in the character's movements and interactions.

It's part of a wider campaign by the brand, including outdoor, digital and social ads.

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About

Credits
Date
Sep 06, 2017
Agency:
KBS
Client:
Monster
Global Chief Creative Officer:
Patrick Scissons
Executive Creative Director:
Michele Kunken
Creative Director:
Mike Abell
Copywriter:
Mike Abell
Creative Director:
Kevin Gentile
Art Director:
Kevin Gentile
Executive Producer:
Karen McKibben
Assistant Producer:
Isabelle Vrod
Head of Business Leadership:
Jon Schwartz
Head of Production:
Jenny Read
Business Director:
Elizabeth Asselin
Production Company:
MJZ
President:
David Zander
Executive Producer:
Eriks Krumins
Line Producer:
Donald Taylor
Director:
Matthijs van Heijningen
Director of Photography:
Joost Van Gelder
Editorial:
Work
Editor:
Jono Griffith
Assistant Editor:
Nayim Saati
Assistant Editor:
Theo Mercado
Executive producer:
Erica Thompson
Senior Producer:
Sari Resnick
VFX:
The Mill
Executive Producer:
Melanie Wickham
Senior Producer:
Clairellen Wallin
Senior Producer:
Anastasia Von Rahl
Production Coordinator:
Zack Franciose
Production Coordinator:
Jalisa House
Shoot Supervisor:
Ruben Vandebroek
Shoot Supervisor:
Kyle Cody
Shoot Supervisor:
Clairellen Wallin
2D Lead Artist:
Kyle Cody
3D Lead Artist:
Ruben Vandebroek
3D Lead Artist:
Kevin Ives
2D Artist:
Kshitij Khanna
2D Artist:
Molly Intersimone
2D Artist:
Dae Yoon Kang
2D Artist:
Yoon-sun Bae
2D Artist:
Rachel Moon
2D Artist:
Dhruv Shankar
3D Artist:
Adam Dewhirst
3D Artist:
Todd Akita
3D Artist:
Nick Couret
3D Artist:
Jackie Liao
3D Artist:
John Wilson
3D Artist:
Emily Meger
3D Artist:
Jeff Lopez
3D Artist:
Seon Crawford
3D Artist:
Arman Matin
3D Artist:
Ren Hsien-Hsu
3D Artist:
Tyler Heckman
3D Artist:
Sewing Kim
3D Artist:
Jonathan McCoy
3D Artist:
Incheol Jeong
3D Artist:
Justin Hammond
3D Artist:
Anna Cardillo
3D Artist:
Jimmy Gass
3D Artist:
Constance Besen
3D Artist:
Hannah Lee
3D Artist:
Krystal Sae Eua
3D Artist:
Jeffrey Lee
3D Artist:
Blake Guest
3D Artist:
Tom Graham
3D Artist:
Juan Zavala
3D Artist:
Nole Murphy
3D Artist:
Ziming Liu
3D Artist:
Sivasubramanian
3D Artist:
Vitaal Kuntla
3D Artist:
Leela Shanker
3D Artist:
Sendil Kumar J
3D Artist:
Karthik Viswanathan
3D Artist:
Murali Krishna Reddy
3D Artist:
Muthyala Krishnaiah
3D Artist:
Gokul Navaneethan
3D Artist:
Sathyaraj A
3D Artist:
Karthick Karuppaswamy
3D Artist:
Sandeep Patil
3D Artist:
Mehrose
3D Artist:
Jai KIshan
3D Artist:
Tarun Kumar
3D Artist:
Chaitali Shah
3D Artist:
Nijesh
3D Artist:
Giri Prasath S
Matte Painting:
Cedric Menard
Matte Painting:
Charles Lee
Color:
MPC
Colorist:
Mark Gethin
Music:
Woodwork Music
Executive Producer:
Sam Phillips
Sound Design:
Stimmung
Executive Producer:
Kristina Iwankiw
Sound Designer:
Gus Koven
Sound Assistant:
Nick Tuttle
Audio:
Sound Lounge
Mixer:
Tom Jucarone
Production:
1ONE Production
Producer:
Jean-René Parenteau
Production Manager:
Anouck Serra-Godard
Technical Director:
Simon Lebrun
Cameraman:
Louis-Charles Pilon
Post Coordinator:
Gabrielle Dore
Offline:
Sophian Verri
Offline:
Etienne Bergeron
Online & Color Grading:
Etienne Bergeron
Music Superviser:
Benedicte Leclere
Sound Mix:
Pierre-Olivier Rioux

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