Creativity

Hugh Jackman Takes a Walk Through the History of Mont Blanc

Andreas Nilsson Directs Sumptuous Film for the Luxury Brand

By Alexandra Jardine. Published on Apr 26, 2016

Editor's Pick

Hugh Jackman makes a suave appearance in this sumptuously-filmed spot for luxury brand Mont Blanc, directed by Andreas Nilsson ("Epic Split.")

The actor takes a walk through the history of the brand as he tells us about its origins, starting by standing on a snowy replica of Mont Blanc itself. As he walks through the set he enters and exits different rooms; he walks through a Gatsby-style jazz age party and dances with a woman, moves to signing a hotel register with a Mont Blanc fountain pen, passes through a 1930s recreation of the Hamburg docks and takes us into Mont Blanc's watch workshop.

Jackman's dynamic narration and the gorgeous sets are all designed to appeal to a modern audience, as is the copywriting -- "the mindset was like a contemporary startup," Jackman says of the brand's founders.

The film was created by German agency Scholz & Friends and produced by Czar Film.

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About

Credits

Date
Apr 26, 2016
Agency:
Scholz & Friends Berlin
Client:
Mont Blanc
Production Company:
Czar
Director:
Andreas Nilsson
Executive Producer:
Thorne Mutert
Director of Photography:
Jallo Faber
Producer:
Rahel Klemperer
Creative Director:
Jörg Waschescio
Agency Producer:
Nele Siegl
Agency Managing Creative Director:
Robert Krause
Editor:
Ben Campbell
Musik:
Peter Hayo
Final Mix:
Loft Berlin
Final Mix:
Christian Gubalke
Colorist:
Mats Holmgren
Colorist:
Chimney Stockholm
Post Production:
Czar Berlin
Post Production:
Storz & Escherich Berlin

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