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Monteith's Crushed Cider: Sorry About the Twigs Folks

Mmmm. Tastes twiggy.

Editor's Pick

Remember that Friends episode when Phoebe finds a thumb in her can of soda? That, plus instances where this has actually happened and caused a lot of chatter, got ColensoBBDO thinking about how they could this for their client, Monteith's which makes apple cider made from fruits, not concentrate.

They stuck a few twigs inside the boxes of cider, and when the customer complaints started pouring in, sat back and waited. A little while later, the company issued an apology: Sorry about the twigs, folks. But that's what happens when the fruit in Monteith’s cider comes from a tree, not a can.

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About

Credits
Date
Mar 23, 2012
Agency:
COLENSO BBDO
Client:
Monteith's Crushed Cider
Creative Chairman:
Nick Worthington
Art Director:
James Tucker
Copywriter:
Simon Vicars
Creative:
Aaron Turk
Agency Producer:
Sheriden Derby
Photographer:
Simon Harper
Retoucher:
Kevin Hyde
Designer:
Mike Davision
Category
Latest Creativity News on Ad Age

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