Montreal Public Health Board: Why Start?

Sheesh! Just a plain syringe is enough to make many people cringe, but you've got to come on strong when you're talking to down-and-out kids, or so goes the thinking at Montreal's LXB Communication-Marketing. "This is an outdoor campaign aimed a

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Sheesh! Just a plain syringe is enough to make many people cringe, but you've got to come on strong when you're talking to down-and-out kids, or so goes the thinking at Montreal's LXB Communication-Marketing. "This is an outdoor campaign aimed at making homeless kids aware of the dangers of switching from inhaling drugs to injecting drugs," explains CD Pier Lalonde. "It
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About

Credits
Date
Oct 07, 2005
Client:
Montreal Public Health Board
Creative Director:
Pier LaLonde
Creative Director:
Jean Bissonnette
Copywriter:
Pier LaLonde
Copywriter:
Martin Dessureaux
Copywriter:
Daniel Gagnon
Art Director:
Martin Dessureaux
Photographer:
Jean-Fran B
Agency:
LXB Communication-Marketing Montreal
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