Moosejaw: X Ray Vision app

What's under those woolly sweaters?

Published on

Editor's Pick

Here's one way to get consumers' attention (and liven up a catalog of bulky winter clothes): take the models' clothes off.

With fashion retailer Moosejaw's X-Ray Vision App, created in-house, you can take a look at what models are wearing underneath their clothes using augmented reality. Point your phone or tablet's camera at Moosejaw's winter catalog and you'll see everyone (male and female) nearly naked. It could make dark winter afternoons a whole lot more interesting.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Nov 10, 2011
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age