Creativity

Armageddon Strikes in Mophie's Super Bowl Ad, But Why?

Smartphone Case Brand Reveals a Heavenly Reason Behind Global Chaos

Published on Jan 29, 2015

Editor's Pick

In Mophie's Super Bowl spot, the world's gone crazy. The end of days seems to be coming as snow falls in Africa, hurricanes strike Nebraska, cars fly through the air and dogs walk their owners. However, the ad-- from a brand that sells battery-charging smartphone cases for Apple and Samsung devices -- reveals why this is happening. Someone very important has run out battery on his phone.

The VFX-heavy spot, by Deutsch L.A., debuted on Thursday during NBC's "Today With Kathie Lee and Hoda." Read more about the campaign over at AdAge.com.

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About

Credits

Date
Jan 29, 2015
Agency:
Deutsch - L.A.
CCO:
Pete Favat
Client:
Mophie
ECD:
Matt O'Rourke
Creative Director:
Gordy Sang
Creative Director:
Brian Siedband
Director:
Christopher Riggert
Production Company:
Biscuit
Editor:
Grant Surmi
VFX Lead:
Jesse Monsour

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