Morgan Spurlock: NoAd New York

Times Square, ad-free

Published on

Editor's Pick

Remove all visual advertising from Times Square at NoAd New York, an internet collaboration between filmmaker Morgan Spurlock, The Barbarian Group, and Aviary.

An online tool allows visitors to the site to strip a panorama of Times Square down, frame by frame, until all the ads have gone. They can share the site via social media, or contact the group to set up a NoAd for their own city.

The site was built as an internet experiment to complement Spurlock's forthcoming movie on branded content, The Greatest Movie Ever Sold.

Benjamin Palmer, Barbarian Group CEO and co-founder, says "I got introduced to Morgan because he was working on a film about advertising. We met a few times and then after Morgan's trip to Sao Paulo we came up with the idea for this site. I had been to SP the previous year and had also experienced the ad-free city, and we thought it would be an interesting experiment to bring that here."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 02, 2011
The Barbarian Group
Morgan Spurlock
Morgan Spurlock
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age